iOS Design for Non-Designers – Seven Useful Terms

The design of Yarnee on iOS started a few months after iOS 7 dropped. We decided early on to make the app as native to Apple’s iOS Human Interface Guidelines (HIG) as possible. It became obvious that it was important for everyone on our little team to be able to describe how things should look and behave, in terms that required as little translation as possible for the actual developers manning the Xcode Projects.

Over the ensuing months, our iOS UIKit vocabulary broadened and now, almost everyone on the team knows their action sheets from their activity sheets and their nav bars from their tab bars. Here’s a breakdown of what the most important UIKit elements are and what they look like in action.

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How to Nail Real-Time Marketing in Five Steps

Within hours of Brazil’s heart-wrenching 7-1 defeat during the World Cup, our CEO Dan Kelly posted a Yarn about it. It was the most shared piece of content on any of our social channels for that week. We’ve had similar results since with the other pieces of real time marketing. Planning and executing real-time content marketing is an emerging, somewhat dark, art. This is our hit list for leveraging those social spikes to deliver marketing hits that your audience will devour and re-share.

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How Side-Projects Can Make Your Startup Better

The trouble with the entrepreneurial personality is it has a sort of ideas Tourettes. You might be in the middle of a delicate conversation about the passing of a beloved family pet, when the entrepreneur in the room uncontrollably bellows “THE UBER FOR DOG COFFINS!”. The hallowed focus everyone obsesses over finding and sticking to puts […]

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Why We Built a Minimum-Desirable-Product for Yarnee

When The Lean Startup by Eric Reis was published in 2011 it was like a neutron bomb had been dropped on the startup landscape. It’s hard to imagine anything in the startup world that has had such a sudden and drastic effect on how people think about innovation. It’s hard to imagine anything in the startup world that people agree on so unanimously. So we’re probably crazy for flagrantly ignoring one of its core tenets – right?

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Yarnee – An Origin Story

Some time ago, Dan Kelly, (Silicon Valley entrepreneur and former CEO of Bleacher Report) burst giddily into our new office in Heidelberg Germany where I, Fraser MacInnes, (games industry stalwart, occasional blogger and ambitious braggart) was already sat. He proceeded to show me something he’d created with his kids the night before. It was one of those things that results in an unexpected and irresistible change in direction that hits with faint inducing g-force.

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